Matthew Ferrara, Philosopher

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Watch Your Language!

"Watch your language!" That's more than just good advice from your mom; it's terrific advice for your marketing.

If you're not sure why sellers aren't entering the housing market, maybe it's because all they hear about is "SHORTAGES." Who wants to sell - and find - a house when there's supposedly an "inventory CRISIS"?

If your buyers seem frustrated, emotionally exhausted and hesitant to take action, maybe it's because all they hear about is a "WAR" for buying a home. Who would emotionally sign up for BATTLE when they were supposed to be dreaming about a new home?

If you're confused as to why more people don't choose real estate as a long-term career, maybe it's because they're TOLD that real estate professionals are "DISLOYAL" and a cartel and overcharging consumers - like their moms. The IRONIC part of that one is that it's usually someone in the industry *talking about itself."

If you believe what you tell yourself very day has power to set your goals, chart your course, correct your intentions and keep you motivated then consider ----

It's EXACTLY the SAME for what consumers hear, too.

Watch your language - and see what happens.

  • Somehow more people found enough inventory to buy and sell MORE homes last year than any time since 2006!

  • There has always been the same chance for your offer to be accepted or rejected - 50/50 - either yes or no.

  • There isn't a more open, competitive, creative and dedicated industry anywhere than one in which over a million-and-a-half people work every year on the *contingency* of getting paid.

Just saying: Watch your language!

#alwaysinspiring