Would you believe that SOME brokers are doing to have a good year? That SOME agents will capture market share and meet their sales goals? That SOME business plans will work well in SOME markets and deliver SOME pretty good results?

What's the difference between uncertainty and danger? The answer, in my experience, isn't just more data. It's easy to overwhelm ourselves with information. Instead, what's helpful in times of turbulence is for someone to show up and provide reassurance -

Someone like You!

The most important part of the sale isn’t always the features and benefits. Lots of products and people perform many of the same tasks, with similar parts and even lower prices. But only you can sell -
You!

Tell people how to reach you. That's enough. But WHEN they reach you,
Make sure you deliver the greatest YOU!

Do you ever tell someone to "have" a good week? It might be better to say, "make it a good week" instead. Why? Because for better or worse is entirely
Up to You!

Stop seeking the shiny.
Be the shiny.

While this message is written directly for my real estate friends, anybody reading my blog can probably benefit from the same approach: Whenever in doubt, make a list of as many positive perspectives as you can about your current situation. Then keep it handy, whenever worry rears its ugly head. That’s what I tried to do, which led to this message:

If doing our job, and making money, were just a matter of showing up and pressing buttons, we’d all be Bitcoin millionaires by now. Funny how the organizations that are falling apart these days - fake currencies, cheap airlines, cut-rate supply chains, companies with ill-trained staff - all have one thing in common.

You always get what you paid for.

Thirty years ago I thought my most important classroom asset was a set of expensive color-printed transparencies. I was always worried about losing one or getting them out of order. Today, we’re all still using visuals, on par with a movie studio.

I recently heard someone say that "cutting costs" was the only thing companies can do to handle the changing market. When times get tough, and revenue falls, all you can do is cut, cut, cut - staffing, advertising, technology, office space and more.....Well let me just say: Don't YOU believe it!