"Watch your language!" That's more than just good advice from your mom; it's terrific advice for your marketing.
If you're not sure why sellers aren't entering the housing market, maybe it's because all they hear about is "SHORTAGES." Who wants to sell - and find - a house when there's supposedly an "inventory CRISIS"?
If your buyers seem frustrated, emotionally exhausted and hesitant to take action, maybe it's because all they hear about is a "WAR" for buying a home. Who would emotionally sign up for BATTLE when they were supposed to be dreaming about a new home?
If you're confused as to why more people don't choose real estate as a long-term career, maybe it's because they're TOLD that real estate professionals are "DISLOYAL" and a cartel and overcharging consumers - like their moms. The IRONIC part of that one is that it's usually someone in the industry *talking about itself."
If you believe what you tell yourself very day has power to set your goals, chart your course, correct your intentions and keep you motivated then consider ----
It's EXACTLY the SAME for what consumers hear, too.
Watch your language - and see what happens.
Somehow more people found enough inventory to buy and sell MORE homes last year than any time since 2006!
There has always been the same chance for your offer to be accepted or rejected - 50/50 - either yes or no.
There isn't a more open, competitive, creative and dedicated industry anywhere than one in which over a million-and-a-half people work every year on the *contingency* of getting paid.
Just saying: Watch your language!